Hickory Farms Acquires Wicked Good Cupcakes

The Company Featured on Shark Tank is Known for its Beautiful & Succulent Mason Jar Cupcakes

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CHICAGO, June 24, 2021 (Globe NEWSWIRE) -- Hickory Farms, America's favorite nutrient gift retailer, announced today that information technology has made the sugariness acquisition of Wicked Proficient Cupcakes. The online stonemason jar cupcake store, started past a female parent and daughter as a manner to spend more quality time together, quickly became known for their delicious gourmet cupcakes in a jar and a successful debut on ABC's Shark Tank in 2013.

The founding story of Wicked Good Cupcakes is wickedly unique. In 2010, mother-daughter team Tracey Noonan and Danielle Vilagie began taking block-decorating classes. Their passion quickly grew into a business concern every bit they launched their first shop in Cohasset, Massachusetts. Equally their reputation grew, they found themselves getting hundreds of requests to ship their product across the country. However, they couldn't find a way to both finer ship cupcakes and ensure they arrive fresh and intact. From this claiming, their signature stonemason jar cupcake was born. By filling jars with freshly broiled layers of block, frosting and filling, they were able to create an easily shippable product that would remain fresh for up to ten days without refrigeration. After being featured on Shark Tank and attracting the attention of Kevin O'Leary, a.grand.a "Mr Wonderful", who called it "the best investment" he's ever made on the show, their business concern took off similar a rocket ship.

Hickory Farms started with that aforementioned entrepreneurial spirit 70 years ago by offering cheese and subcontract-fresh products at Ohio farmer'south markets, so the company can truly appreciate the story of Wicked Good Cupcakes. Following their amazing growth as a Shark Tank success story, the visitor is set up to bring their delicious baked appurtenances to even more than customers as role of the Hickory Farms family. Wicked Skilful Cupcakes will be an important part of Hickory Farms' expanding assortment of food gifts for year-round gifting occasions, such as Birthdays, Thanks Gifts, Valentine's Twenty-four hour period, Mother's Day and Begetter's Day.

"We are extremely excited to add this wonderful visitor to the Hickory Farms family." said Diane Pearse, Hickory Farms CEO. "Nosotros couldn't exist more thrilled to offer these decadent and beautifully packaged desserts to Hickory Farms customers. Take one look at the website, and you'll run into the near delightful flavor choices including the Chocolate Salted Caramel Cupcake, Cuckoo for Coconut Cupcake and so much more than."

With the ascent in demand for gifts containing both sugariness and savory options, the add-on of Wicked Good Cupcakes to Hickory Farms' repertoire volition requite customers a new and exciting way to connect with loved ones through the gift of great gustation.

"When nosotros started this company every bit a fun family attempt 11 years ago, we never dreamed that it would take off like information technology did," said Tracey Noonan, Wicked Skilful Cupcakes co-founder. "Nosotros've been impressed with the transformation at Hickory Farms in the terminal few years, as they've refreshed their brand, expanded the product offering, and grown with yr-round occasions. To now exist role of the Hickory Farms family, a company with a storied and respected past and exciting future, is truly a dream come true and will assistance u.s.a. reach even more fans."

Hickory Farms plans to begin offering Wicked Expert Cupcakes at hickoryfarms.com afterward in 2021, and the full assortment of cupcakes continues to be available at WickedGoodCupcakes.com.

ABOUT HICKORY FARMS, LLC
Since 1951, Hickory Farms LLC has been a leading retailer of food gifts and specialty foods bachelor online, in catalogs, and in leading mass merchants, supermarkets, and a variety of seasonal retail shopping locations in the U.S. and Canada. For more information, visit www.HickoryFarms.com or bring together the conversation on Instagram; Facebook; Pinterest; TikTok or Twitter.

Media Contacts:
Diana Davis
Hickory Farms
Email: Diana.Davis@hickoryfarms.com
Tel: 312.361.3469

Jeannie Evanchan
Praytell Bureau
Electronic mail: jeannie@praytellagency.com
Tel: 317.385.5752

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